March 30, 2021

Seducing a client is not that dissimilar to seducing the opposite sex. You’ll need to be polite, alluring, and above all… patient

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March 6, 2020

While you work on creating your masterpiece, there are a bunch of things you can do to reach out, warm up and engage your future readers. Launching a book without an audience is 100X more difficult than launching your book with a ‘warmed up’ and engage a list of people. The more we can tease

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March 25, 2018

Social media allows us great opportunities to connect with others. It creates the context for democratizing influence, giving voice to individuals on a mass basis. It’s exciting just to consider the good that can be accomplished as various (and yes, opposing) political and other viewpoints can be communicated intelligently, respectfully, and persuasively, and without the

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November 9, 2017

The advent of Amazon’s explosive growth has ushered in a new era for writers and entrepreneurs. No longer shackled by the restrictions from major publishers, anybody can become an author. They make it all sound so easy. All you have to do is write, upload and BAM… you are an author on Amazon. Of course,

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October 23, 2016

Celebrity branding. You’ve seen it your entire life. From Wilford Brimley selling Colonial Penn Life Insurance to Michael Jackson pitching Pepsi, celebrities are able to leverage their highly recognizable faces and voices and lift the brand of just about any product or service. Even yours… While you may not be able to afford an “A”

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July 11, 2016

People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design,

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