Social media allows us great opportunities to connect with others. It creates the context for democratizing influence, giving voice to individuals on a mass basis. It’s exciting just to consider the good that can be accomplished as various (and yes, opposing) political and other viewpoints can be communicated intelligently, respectfully, and persuasively, and without the […]
The advent of Amazon’s explosive growth has ushered in a new era for writers and entrepreneurs. No longer shackled by the restrictions from major publishers, anybody can become an author. They make it all sound so easy. All you have to do is write, upload and BAM… you are an author on Amazon. Of course, […]
People say you are creative… your ideas are helpful and “innovative.” Your employees thrive on your excitement and disruptive tactics. Your marketing team creates controversial images and copy. You believe your business is poised for greatness. But that was over 3 years ago and your company is not any more profitable. What happened? Innovation is […]
Do you have a teen heading to college? As a parent of a student-athlete, one of your biggest concerns is likely around your child’s college education. In fact, some parents report that they begin thinking about it as soon as they learn they’re expecting! Are you doing everything you can to ensure your child is […]
We all know hiring talent overseas is cheaper than most Western countries. But hiring good talent.. the kind you expect, is not without pitfalls…BIG ones. Navigating the minefield of outsourcing is not easy and there is no singular path to getting your next $1000 project done in record time for $100. In fact, the amount […]
My assistant and I have been working together for over 3 1/2 years now. Ken is a WordPress Genius, does SEO, collates and organizes files, publishes News stories… there’s isn’t much he cannot do. …and I’ve never met him. Welcome to the world of outsourcing where you can: Hire 2-5 people worldwide for the price […]
Celebrity branding. You’ve seen it your entire life. From Wilford Brimley selling Colonial Penn Life Insurance to Michael Jackson pitching Pepsi, celebrities are able to leverage their highly recognizable faces and voices and lift the brand of just about any product or service. Even yours… While you may not be able to afford an “A” […]
People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design, […]
Many entrepreneurs and authors cut their teeth with social media marketing. From Facebook contests to online press releases, most of the “under 40 crowd” are pretty cozy marketing online. What about offline? If online is your only venue, you are not only missing out on building real connections, but you may be missing out on laying important […]
Sharing your stuff… the concept is nice. But how many times does your audience need to see your book promotion or the 15% off Christmas coupon before they buy or get irritated with you? Isn’t it better when other people share your stuff? How do you not only get other people but the RIGHT people to […]