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Category Archives: Marketing
5 Ways to Pre-Sell Your Book… without being needy
While you work on creating your masterpiece, there are a bunch of things you can do to reach out, warm up and engage your future readers. Launching a book without an audience is 100X more difficult than launching your book with a ‘warmed up’ and engage a list of people. The more we can tease […]
How to Cyber-Influence – Even When You Disagree
Social media allows us great opportunities to connect with others. It creates the context for democratizing influence, giving voice to individuals on a mass basis. It’s exciting just to consider the good that can be accomplished as various (and yes, opposing) political and other viewpoints can be communicated intelligently, respectfully, and persuasively, and without the […]
10 Steps to Becoming a Bestselling Author on Amazon
The advent of Amazon’s explosive growth has ushered in a new era for writers and entrepreneurs. No longer shackled by the restrictions from major publishers, anybody can become an author. They make it all sound so easy. All you have to do is write, upload and BAM… you are an author on Amazon. Of course, […]
Why Creativity is Not Enough
People say you are creative… your ideas are helpful and “innovative.” Your employees thrive on your excitement and disruptive tactics. Your marketing team creates controversial images and copy. You believe your business is poised for greatness. But that was over 3 years ago and your company is not any more profitable. What happened? Innovation is […]
How to Get Your College Bound Student-Athlete Recruited into a Great School
Do you have a teen heading to college? As a parent of a student-athlete, one of your biggest concerns is likely around your child’s college education. In fact, some parents report that they begin thinking about it as soon as they learn they’re expecting! Are you doing everything you can to ensure your child is […]
Outsourcing Magic: 7 Small Things for Big Impact
We all know hiring talent overseas is cheaper than most Western countries. But hiring good talent.. the kind you expect, is not without pitfalls…BIG ones. Navigating the minefield of outsourcing is not easy and there is no singular path to getting your next $1000 project done in record time for $100. In fact, the amount […]
Expand Your Business Through Outsourcing…Without Getting Burned
My assistant and I have been working together for over 3 1/2 years now. Ken is a WordPress Genius, does SEO, collates and organizes files, publishes News stories… there’s isn’t much he cannot do. …and I’ve never met him. Welcome to the world of outsourcing where you can: Hire 2-5 people worldwide for the price […]
King Louie on Celebrity Branding
Celebrity branding. You’ve seen it your entire life. From Wilford Brimley selling Colonial Penn Life Insurance to Michael Jackson pitching Pepsi, celebrities are able to leverage their highly recognizable faces and voices and lift the brand of just about any product or service. Even yours… While you may not be able to afford an “A” […]
Hypnotize Your Audience
People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design, […]