What People Say About You & Why it Matters
We all have a deep need to connect and share value with other people. The more we grow and expand our business, however, we begin the excitement of a growing a larger enterprise and also run the danger of the slippery slope of increased distance between ourselves and our customers.
Personal branding, while an obvious choice for speakers, authors, and consultants can be elusive to corporations… but not impossible.
People buy from people, not from brands. Your story, your message, and your mission is best delivered by a human being.
Even McDonalds uses a clown.
There is a proven path and several hidden pitfalls to building a personal brand. Let us show you the safe way.
Building a Brand that is Respected, Personal, & Likeable Requires Strategy.
What’s Yours?
Click Here to Download "The Hidden Brand" white paper. Or heck, if you want to unlock 3 cool ideas for your business right now, click here and let's chat.
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While you work on creating your masterpiece, there are a bunch of things you can do to reach out, warm up and engage your future readers. Launching a book without an audience is 100X more difficult than launching your book with a ‘warmed up’ and engage a list of people. The more we can tease
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Social media allows us great opportunities to connect with others. It creates the context for democratizing influence, giving voice to individuals on a mass basis. It’s exciting just to consider the good that can be accomplished as various (and yes, opposing) political and other viewpoints can be communicated intelligently, respectfully, and persuasively, and without the
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The advent of Amazon’s explosive growth has ushered in a new era for writers and entrepreneurs. No longer shackled by the restrictions from major publishers, anybody can become an author. They make it all sound so easy. All you have to do is write, upload and BAM… you are an author on Amazon. Of course,
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Celebrity branding. You’ve seen it your entire life. From Wilford Brimley selling Colonial Penn Life Insurance to Michael Jackson pitching Pepsi, celebrities are able to leverage their highly recognizable faces and voices and lift the brand of just about any product or service. Even yours… While you may not be able to afford an “A”
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People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design,
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Many entrepreneurs and authors cut their teeth with social media marketing. From Facebook contests to online press releases, most of the “under 40 crowd” are pretty cozy marketing online. What about offline? If online is your only venue, you are not only missing out on building real connections, but you may be missing out on laying important
Understanding how to use a personal brand within a large organization may seem counter intuitive. However, when combined with aligned digital channels to position your business solutions, a unique synergy is not only possible, but can accelerate growth in many areas. This synergy can create better brand awareness and convert causal observes into engaged customers. At the top of the list; it can develop measurable new revenue.
This complimentary guide will give you 3 modern growth strategies that teach businesses how to harness the power of the Internet, its billions of users, and align your story in a uniquely compelling manner. In the next 4 minutes, you can create a path to potential new customers and increase revenue using this complimentary guide.