Freedom or Fairness? It seems there are two polarized schools of thought in the USA. On one side, independent, “fend for yourself” free-marketers with Ayn Rand-based philosophy passionately protect our right to claim our independence, create our own destiny and reap the rewards of our work. On the other hand, well-meaning people cry, “unfair!” and […]
There is a reason your cable company, cellular carrier and insurance provider are BILLION dollar companies. The reason isn’t due to corporate structuring, branding or any other hoity-toity nonsense. The single biggest factors these behemoth’s are insanely profitable is due to 3 factors: They are subscription-based (membership). Once you use them, you can’t live without […]
Swinging from a hammock… Sipping your Mai Thai… Checking your online bank account and it’s just increased $10,000…. Your life? Or is it just a dream? For millions of entrepreneurs, a “lifestyle” business is and will remain a fantasy only. The practical aspects of moving abroad and living the “4 Hour Work Week” have too […]
You waste time. We all do. If you are a solopreneur, you know you do it. The “occasional” Facebook check in or the constant email barrage turns into a lost 15 minute, half hour or longer. Twitter? Fuggetaboutit. The amount of distractions, time-wasters and actual productivity loss by being the chief cook and bottle washer […]
Marketing your business can consume, frustrate or thrill you. As a publisher, the most common concern I hear is, “There are 1001 ways to market my book! I barely have time to run and grow my business, let alone market a book!” Which is why I prefer “Hack Marketing” where we distill the top 20% of strategies […]
7 Secrets To Broadcast Radio Excellence
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Express Lane to Success (Bexsi Publishing, 2012)
Inside this book is an INTERACTIVE system for you to achieve any goal you set…no matter how many times your goal has been delayed, modified or forgotten.
- Are you tired of setting and resetting your goals?
- Does your lifestyle, health and wealth reflect your beliefs?
- Are you frustrated with how slow your success is progressing?
Express Lane to Success will give you the opportunity to be fully accountable to any goal you set. Like a coach that pulls the best from his team, with this unique system of interactive accountability, quitting is no longer an option.
I Wrote The Book On It – Be The Authority – Unlock your story! (Bexsi Publishing, 2012)
Let’s face it; the “experts” who get the publicity, fame, credibility and major media exposure are the professionals who’ve published their book. With tens of thousands of competitors in your field, the top 5% have a book that exponentially increases their following and presence in the marketplace. The top 1% have a best-selling book, a public profile, recognizable brand and bankable value. Being an author can catapult your enterprise and reputation onto a national and international platform that will outlast your lifetime.
Strategically creating high influence and a broad reach requires not only a book, but also a sophisticated marketing, focused promotion and seamless distribution plan. Like most professionals, however, you’re busy. You’ve no doubt thought dozens of times, “I should write a book.” If only you had the capacity and the time to manage such a large-scale undertaking. You know a book would elevate your business and your brand to rock-star status. But the reality entails…
Newspapers…dead. Paper Magazines…dying. How about radio? Is the sound bite society, with the attention span of a gnat still tuning into talk radio? Should entrepreneurial authors still consider radio as part of their marketing mix? Being a guest on talk radio continues to be one of the most effective, marketing mediums, provided you, the guest, […]