Why Creativity is Not Enough

http://amzn.to/2gMnJ9r

People say you are creative… your ideas are helpful and “innovative.” Your employees thrive on your excitement and disruptive tactics. Your marketing team creates controversial images and copy. You believe your business is poised for greatness. But that was over 3 years ago and your company is not any more profitable. What happened? Innovation is […]

Targeting Orin Hatch and “Draining the Swamp”

Orin Hatch

I’ve never shared a political post before for good reason. I have an equal amount of friends, clients and family members who are forced into aligning themselves with one of our two political parties. Their “forced” affiliation has nothing to do with their intelligence… or their heart. I can clearly see the pros and cons […]

How to Get Your College Bound Student-Athlete Recruited into a Great School

College Prep

Do you have a teen heading to college? As a parent of a student-athlete, one of your biggest concerns is likely around your child’s college education. In fact, some parents report that they begin thinking about it as soon as they learn they’re expecting! Are you doing everything you can to ensure your child is […]

Outsourcing Magic: 7 Small Things for Big Impact

Freelance outsourcing

We all know hiring talent overseas is cheaper than most Western countries. But hiring good talent.. the kind you expect, is not without pitfalls…BIG ones. Navigating the minefield of outsourcing is not easy and there is no singular path to getting your next $1000 project done in record time for $100. In fact, the amount […]

Expand Your Business Through Outsourcing…Without Getting Burned

Outsourcing Retreat Vietnam

My assistant and I have been working together for over 3 1/2 years now. Ken is a WordPress Genius, does SEO, collates and organizes files, publishes News stories… there’s isn’t much he cannot do. …and I’ve never met him. Welcome to the world of outsourcing where you can: Hire 2-5 people worldwide for the price […]

King Louie on Celebrity Branding

celebrity branding

Celebrity branding. You’ve seen it your entire life. From Wilford Brimley selling Colonial Penn Life Insurance to Michael Jackson pitching Pepsi, celebrities are able to leverage their highly recognizable faces and voices and lift the brand of just about any product or service. Even yours… While you may not be able to afford an “A” […]

Win a $5,000 Vacation on a Private Island in Belize

Vacation in Belize

Who doesn’t love the Caribbean? Win a chance to get a $5,000 vacation in Belize and you’ll probably love it even more! More about that in a minute… I’ve been fortunate enough to have traveled to over a dozen different locations from Nassau to Turks & Caicos. I’ve been scuba diving in Cozumel and did […]

Hypnotize Your Audience

Book cover

People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design, […]

Marketing Fusion: Online Marketing With Offline Relationships

Online-offline marketing

Many entrepreneurs and authors cut their teeth with social media marketing. From Facebook contests to online press releases, most of the “under 40 crowd” are pretty cozy marketing online. What about offline? If online is your only venue, you are not only missing out on building real connections, but you may be missing out on laying important […]