July 7, 2016

Many entrepreneurs and authors cut their teeth with social media marketing. From Facebook contests to online press releases, most of the “under 40 crowd” are pretty cozy marketing online. What about offline? If online is your only venue, you are not only missing out on building real connections, but you may be missing out on laying important

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July 6, 2016

Sharing your stuff… the concept is nice. But how many times does your audience need to see your book promotion or the 15% off Christmas coupon before they buy or get irritated with you? Isn’t it better when otherĀ people share your stuff? How do you not only get other people but the RIGHT people to

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May 14, 2016

The definition of arrogance is when you tell me how great you are. This rarely works and is nearly always irritating to the listener. If you want to attract the mostĀ ideal prospects to you, it’s always better if someone else tells the world how great you really are. Are you listening, Donald Trump? The difference

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February 9, 2016

Interrupting someone to get their attention is the hallmark of ‘creative’ advertising. While content-based marketing and native ads are seen as more seamless, we still honor the clever things… Seth Godin’s Purple Cow: Transforming Your Business by Being Remarkable outlined the patterns used by capturing attention and more importantly, holding it. I’m experimenting with Cinemagraphs

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January 30, 2016

Advertising on Facebook is a bit like learning a new language. At first, it is a bit overwhelming. However, once you go through the process, run a few $5 ads and measure your responses, it can become a healthy source of leads and income for anyone. And it just got easier. With Facebook “Lead Ads”

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