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A Spooktacular Escape Awaits You at the Bellagio! As the sun sets over the Las Vegas Strip, the air buzzes with excitement. The lights flicker to life, illuminating the iconic Bellagio Hotel and Casino, where dreams intertwine with reality. But this Halloween, something extraordinary is brewing—a chance to experience luxury at a fraction of the
People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design,
Many entrepreneurs and authors cut their teeth with social media marketing. From Facebook contests to online press releases, most of the “under 40 crowd” are pretty cozy marketing online. What about offline? If online is your only venue, you are not only missing out on building real connections, but you may be missing out on laying important
Sharing your stuff… the concept is nice. But how many times does your audience need to see your book promotion or the 15% off Christmas coupon before they buy or get irritated with you? Isn’t it better when other people share your stuff? How do you not only get other people but the RIGHT people to
In last week’s blog post I gave you the overview on 3 key ways to get people to talk about you. In that article, I gave not only the overview, but the focus on point #1, which is a fundamental ripped right out of the playbook of “Sales 101.” This fundamental, more often than not,
The definition of arrogance is when you tell me how great you are. This rarely works and is nearly always irritating to the listener. If you want to attract the most ideal prospects to you, it’s always better if someone else tells the world how great you really are. Are you listening, Donald Trump? The difference
Interrupting someone to get their attention is the hallmark of ‘creative’ advertising. While content-based marketing and native ads are seen as more seamless, we still honor the clever things… Seth Godin’s Purple Cow: Transforming Your Business by Being Remarkable outlined the patterns used by capturing attention and more importantly, holding it. I’m experimenting with Cinemagraphs
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