Hypnotize Your Audience

The psychology of book covers explained in 10 easy steps

Book cover

People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design, […]

Don’t Go To College

“7 years of college, down the drain.” That quip from Mr. Blutarsky, the character from the movie, Animal House, was funny in 1978. It was crazy, stupid, silly and made us laugh. However, there were a few people in 1978 who didn’t see it as humor. They saw it as reality. Ever heard of Micky Airson […]