The following story was published in Newswire today by a fellow journalist. Yours truly was mentioned, so I’m happy about that. I guess I’m curating my own story, here. Feel free to read the entire story on Newswire.
“The vast majority of users still see Linkedin as a digital resume, but when you tell a compelling story in your profile, use the proper keywords and professionally connect with your target audience, the right connections can come swiftly,” said Crowe. “I encourage my clients to not only look for their target customers, but look at their own network as a resource for others. It’s easier to approach someone with the gift of a referral, then ask for one when starting a relationship.”
While paying it forward makes sense and most business owners agree in principle, it is a practice that is rarely done. “How many emails have you received, out of the blue, with someone offering a referral to you?”questioned Crowe.
What’s with the MacGuyver reference, you ask?
I loved this show.
First of all, he’s a pilot like me. Second of all, at the Crowe household, I have a bit of a reputation for being able to fix just about anything. I’ve been able to take bits of duct tape, a nail and create a bobsled….ok, maybe that’s an exaggeration.
For marketing and client acquisition, however, Linkedin is all you need. It is the Swiss army knife of connections. It does not matter if you are a B2B or B2C company, either can harness the power of this platform when used properly.
To be honest, I’m not the MacGuyver of Linkedin. I’ve barely scratched the surface of using this tool. But, if I had to take a single tool with me to build a company, this would be it. Good bye, Facebook…see ya later, Twitter. Linkedin has all I truly need to connect, share, build a community and develop the authority of my brand.
I’ve learned a ton of insight from my Linkedin hero Joel Dan Gershbein. He is more than the man behind the curtain, Joel (Or J.D. as he likes to be called) is the true MacGuyver of Linkedin. I am simply following the fundamentals and enormous insight I’ve learned from him on how this portal can work.
In the meantime, I’ll be busy sharpening my Swiss army knife and reaching out to a dozen new people today on Linkedin…not to promote myself, but to serve them as best as I can; by giving them leads first.