How Do Small Businesses Become Big Ones?
Marketing expert, Robert Coorey knows a thing or two about growing a business. In his best-selling book, Feed a Starving Crowd, he outlines 200 fresh and underutilized marketing strategies to grow any small business into a large one.
“Most small business owners dream of becoming bigger. Their biggest challenge isn’t technology, It’s using the right technology in combination with a hungry audience,” said the author.
Coorey knows a thing or two about marketing. After earning his MBA from Macquarie University, he spent time in the sales trenches selling office equipment. As the director of global business at E-Web Marketing in Sydney, he’s routinely grows businesses from 7 to 8 figures regardless of the economy.
In his latest book, Feed A Starving Crowd, Coorey has done years of research, tested his principles globally and organized the book into an easy to digest format. From deconstructing killer marketing campaigns to mastering the neuroscience and psychology of consumer activity, he shares brilliant, inexpensive strategies anyone can profit from.
Coorey recently completed a TV pilot, based on his book. Wrapping up filming in California in August, I had a chance to catch him in-between consulting with a local martial arts dojo and organizing a “flash mob” to blitz awareness for the featured company in the show.
“Flash mobs aside, marketing effectively is quite basic, actually. After you embrace the core principles of psychology, delivering the goods is a really just an exercise in creativity. Marketing should be fun!” he quipped. The marketing expert certainly lives what he speaks. At the E-Web marketing offices in Sydney, Monday morning meetings are a round table discussion on bean bag chairs. Each person shares their individual activities. Regardless of position, each employee has their pulse on what everyone else is doing and how their performance affects the bottom line.
In addition to running a global marketing machine, Coorey’s resume includes taking a shot at the record books, too. A recent webinar he developed and marketed had the 2nd highest number of attendees for any private business in the world.
While pulling off tens of thousands of registrants for a webinar comes with a commensurate amount of marketing investment, many of the marketing strategies in his latest book require spending no money on advertising at all. For example, readers will learn how a "small-time" promoter sells out high priced business events, and how an "unknown" author launched a best-selling book on Amazon. All of these strategies were successful without spending a single cent on advertising.