10 Steps to Becoming a Bestselling Author on Amazon

Follow This Amazon Bestseller Strategy and Become “Slightly” Famous

The advent of Amazon’s explosive growth has ushered in a new era for writers and entrepreneurs. No longer shackled by the restrictions from major publishers, anybody can become an author. They make it all sound so easy. All you have to do is write, upload and BAM… you are an author on Amazon. Of course, […]

Why Creativity is Not Enough

http://amzn.to/2gMnJ9r

People say you are creative… your ideas are helpful and “innovative.” Your employees thrive on your excitement and disruptive tactics. Your marketing team creates controversial images and copy. You believe your business is poised for greatness. But that was over 3 years ago and your company is not any more profitable. What happened? Innovation is […]

How to Get Your College Bound Student-Athlete Recruited into a Great School

Do you have a teen heading to college? As a parent of a student-athlete, one of your biggest concerns is likely around your child’s college education. In fact, some parents report that they begin thinking about it as soon as they learn they’re expecting! Are you doing everything you can to ensure your child is […]

Outsourcing Magic: 7 Small Things for Big Impact

We all know hiring talent overseas is cheaper than most Western countries. But hiring good talent.. the kind you expect, is not without pitfalls…BIG ones. Navigating the minefield of outsourcing is not easy and there is no singular path to getting your next $1000 project done in record time for $100. In fact, the amount […]

Expand Your Business Through Outsourcing…Without Getting Burned

Outsourcing Retreat Vietnam

My assistant and I have been working together for over 3 1/2 years now. Ken is a WordPress Genius, does SEO, collates and organizes files, publishes News stories… there’s isn’t much he cannot do. …and I’ve never met him. Welcome to the world of outsourcing where you can: Hire 2-5 people worldwide for the price […]

King Louie on Celebrity Branding

Celebrity branding. You’ve seen it your entire life. From Wilford Brimley selling Colonial Penn Life Insurance to Michael Jackson pitching Pepsi, celebrities are able to leverage their highly recognizable faces and voices and lift the brand of just about any product or service. Even yours… While you may not be able to afford an “A” […]

Hypnotize Your Audience

The psychology of book covers explained in 10 easy steps

Book cover

People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design, […]

Marketing Fusion: Online Marketing With Offline Relationships

Online-offline marketing

Many entrepreneurs and authors cut their teeth with social media marketing. From Facebook contests to online press releases, most of the “under 40 crowd” are pretty cozy marketing online. What about offline? If online is your only venue, you are not only missing out on building real connections, but you may be missing out on laying important […]

The BEST Way to Get Your Content Shared

...Influencing the influencers

influencer

Sharing your stuff… the concept is nice. But how many times does your audience need to see your book promotion or the 15% off Christmas coupon before they buy or get irritated with you? Isn’t it better when other people share your stuff? How do you not only get other people but the RIGHT people to […]