Marketing Fusion: Online Marketing With Offline Relationships

Online-offline marketing

Many entrepreneurs and authors cut their teeth with social media marketing. From Facebook contests to online press releases, most of the “under 40 crowd” are pretty cozy marketing online. What about offline? If online is your only venue, you are not only missing out on building real connections, but you may be missing out on laying important […]

The BEST Way to Get Your Content Shared

...Influencing the influencers

influencer

Sharing your stuff… the concept is nice. But how many times does your audience need to see your book promotion or the 15% off Christmas coupon before they buy or get irritated with you? Isn’t it better when other people share your stuff? How do you not only get other people but the RIGHT people to […]

You are not a thought leader

So…you think you are something pretty special, eh? Guru, expert or….(seriously?) a “Thought Leader.” Tell me, Svengali, what Jedi mind tricks are you able to pull off, here? When you purport to be a “thought leader,” does that mean other people are saying, “Hey Bob! You’ve really led my thoughts here! I’m a millionaire, ego-centric, […]

Chase Bank Gives $2 Million in Grants to Small Businesses

Seems like a pretty small number-right? $2 million dollars in grants, spread out amongst 20 businesses is only $100,000 per business. However, what those businesses DO with their grant can make all the difference in the world…even change the world. The story today was reported in Yahoo Finance and I post it here for your […]

Why Linkedin is the Only Social Media Site MacGuyver Needs

The following story was published in Newswire today by a fellow journalist. Yours truly was mentioned, so I’m happy about that. I guess I’m curating my own story, here. Feel free to read the entire story on Newswire. “The vast majority of users still see Linkedin as a digital resume, but when you tell a compelling story […]

Focus, Productivity & Other Myths of “Shiny Object” Entrepreneurs

I have 4 businesses…maybe 5. OK…I actually have one business and 4 separate sub categories. Screw it….I love creating things. There is no number. I’m a right-brainer. That means my ideas, creativity and passion for creating is stronger than organizeing my sock drawer. There are 4 basic personalities (pick your DISC profile) and plenty of […]

Goals vs. Habits?

There’s something about a calendar that causes people to set goals. In December, with the holidays on our minds and a new year afoot, millions of people vow to lose weight, save money or find the love of their life. Why does a date on a calendar cause such a renewed spirit? Why doesn’t May […]

Who’s Behind the Wheel of Your Mind?

Imagine your life as a spectacular journey. Your brain, with all it’s complexities has a driver and a passenger. A chimpanzee is driving. This chimpanzee is your emotional, animal self. Your awareness of “you” is sitting in the backseat….a passenger. The chimp drives around and does what is fun. It’s impulsive. It’s a chimp, for […]