Hypnotize Your Audience

The psychology of book covers explained in 10 easy steps

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People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design, […]

Marketing Fusion: Online Marketing With Offline Relationships

Offline Relationships- The Missing Piece to Your Online Marketing

Many entrepreneurs and authors cut their teeth with social media marketing. From Facebook contests to online press releases, most of the “under 40 crowd” are pretty cozy marketing online. What about offline? If online is your only venue, you are not only missing out on building real connections, but you may be missing out on laying important […]

The BEST Way to Get Your Content Shared

...Influencing the influencers

Influencer Brad Pitt

Sharing your stuff… the concept is nice. But how many times does your audience need to see your book promotion or the 15% off Christmas coupon before they buy or get irritated with you? Isn’t it better when other people share your stuff? How do you not only get other people but the RIGHT people to […]

3 Ways to Get People Talking About You

talking with nobody listening

The definition of arrogance is when you tell me how great you are. This rarely works and is nearly always irritating to the listener. If you want to attract the most ideal prospects to you, it’s always better if someone else tells the world how great you really are. Are you listening, Donald Trump? The difference […]

Does this get your attention?

Interrupting someone to get their attention is the hallmark of ‘creative’ advertising. While content-based marketing and native ads are seen as more seamless, we still honor the clever things… Seth Godin’s Purple Cow: Transforming Your Business by Being Remarkable outlined the patterns used by capturing attention and more importantly, holding it. I’m experimenting with Cinemagraphs […]

7 Things Entrepreneurs Don’t Know About Becoming a Best Selling Author

www.AuthorityFusion.com/webinar

This Thursday, I’m doing a live, hold-nothing-back online class on becoming a best seller. Now, to be fair, this first LIVE event is focused on my pals down under. So…if you’re in Australia, register now at www.AuthorityFusion.com/webinar. If you are in the USA, Europe or Asia, either stay up late, wake up early or wait […]

You are not a thought leader

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So…you think you are something pretty special, eh? Guru, expert or….(seriously?) a “Thought Leader.” Tell me, Svengali, what Jedi mind tricks are you able to pull off, here? When you purport to be a “thought leader,” does that mean other people are saying, “Hey Bob! You’ve really led my thoughts here! I’m a millionaire, ego-centric, […]

Get Yourself Featured in News

Your two easy steps to get featured in CBS, Fox, and more

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Every entrepreneur wants to be featured in the news. It adds instant credibility. But how will you get a spot? Will it cost you an arm and a leg? Is it that hard? These and your other questions will be answered by Nat Eliason on his blog post on Sumome through Jordan Bishop. The press […]