King Louie on Celebrity Branding

Celebrity branding. You’ve seen it your entire life. From Wilford Brimley selling Colonial Penn Life Insurance to Michael Jackson pitching Pepsi, celebrities are able to leverage their highly recognizable faces and voices and lift the brand of just about any product or service. Even yours… While you may not be able to afford an “A” […]

Win a $5,000 Vacation on a Private Island in Belize

No purchase necessary!

Who doesn’t love the Caribbean? Win a chance to get a $5,000 vacation in Belize and you’ll probably love it even more! More about that in a minute… I’ve been fortunate enough to have traveled to over a dozen different locations from Nassau to Turks & Caicos. I’ve been scuba diving in Cozumel and did […]

Hypnotize Your Audience

The psychology of book covers explained in 10 easy steps

People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design, […]

Marketing Fusion: Online Marketing With Offline Relationships

Many entrepreneurs and authors cut their teeth with social media marketing. From Facebook contests to online press releases, most of the “under 40 crowd” are pretty cozy marketing online. What about offline? If online is your only venue, you are not only missing out on building real connections, but you may be missing out on laying important […]

The BEST Way to Get Your Content Shared

...Influencing the influencers

Sharing your stuff… the concept is nice. But how many times does your audience need to see your book promotion or the 15% off Christmas coupon before they buy or get irritated with you? Isn’t it better when other people share your stuff? How do you not only get other people but the RIGHT people to […]

3 Ways to Get People Talking About You

The definition of arrogance is when you tell me how great you are. This rarely works and is nearly always irritating to the listener. If you want to attract the most ideal prospects to you, it’s always better if someone else tells the world how great you really are. Are you listening, Donald Trump? The difference […]

Does this get your attention?

Interrupting someone to get their attention is the hallmark of ‘creative’ advertising. While content-based marketing and native ads are seen as more seamless, we still honor the clever things… Seth Godin’s Purple Cow: Transforming Your Business by Being Remarkable outlined the patterns used by capturing attention and more importantly, holding it. I’m experimenting with Cinemagraphs […]

7 Things Entrepreneurs Don’t Know About Becoming a Best Selling Author

This Thursday, I’m doing a live, hold-nothing-back online class on becoming a best seller. Now, to be fair, this first LIVE event is focused on my pals down under. So…if you’re in Australia, register now at www.AuthorityFusion.com/webinar. If you are in the USA, Europe or Asia, either stay up late, wake up early or wait […]